Rosenberg joins Better Collective with a wealth of experience in digital marketing, branding and communications. One of his primary tasks in the new role will be to establish a local team to manage communications within the company’s US brands.
His previous experience has seen him work in the technology, esports and sports betting sectors.
Rosenberg commented: “This is a dream opportunity for me as an avid (and unapologetic) Philly sports fan and member of the growing online sports betting community. Sports betting isn't going anywhere and with more US states bringing legalised mobile sports betting online this year, more sports fans will be able to mix art and science in making their picks.
“I am thrilled to be joining Better Collective’s family of brands and eager to get in the room and get to work.”
Better Collective is a sports media betting group and affiliate, aiming to enhance the betting experience for sports fans and iGamers.
Some of its brands include Bettingexpert, which provides tips and insights for bettors, Action Network, which helps fans of US sports choose the best odds and SpilXperten, a media platform based in Denmark.
Marc Pedersen, CEO, Better Collective US, said: “It is great for Better Collective US to get Adam on board. He has the skills and experience we are looking for to support our continued strong growth in the US market and to increase the awareness about our many strong US brands, including Action Network, Vegas Insider, US Bets and Sports Handle. I look forward to welcoming him.”
This is the second executive appointment made by Better Collective since the turn of the year, with Britt Boeskov joining the company as SVP of Strategy, on 31 January.
She joined from operator Kindred Group after 17 years with that brand.
