In an extension to their existing partnership, Sportradar will work to grow HBL’s global fanbase through to the end of the 2026/27 season.
Sportradar will be provided with audio-visual betting and gaming rights, and will supply access to live streams of HBL’s marquee competitions for its customers outside of Germany, Austria and Switzerland. These include Liqui Moly HBL league matches, as well as knockout tournaments such as the DHB Cup and the Pixum Super Cup.
Sportradar will also continue to serve as HBL’s official sports data partner, collecting match data and offering coverage to its global network of 900 sportsbook operators and 350 media companies.
Moreover, Sportradar’s bet monitoring solution, the Universal Fraud Detection System (UFDS), will be applied to all HBL matches.
“As a result of the breadth and variety of our technology and services, Sportradar is uniquely positioned to provide Handball-Bundesliga with all the resources and solutions needed to commercialise their content, provide the personalised experiences that fans demand and protect the integrity of their competitions,” said Ed Blonk, Sportradar’s Chief Commercial Officer (CCO).
“We look forward to working with HBL and supporting their continued growth and transformation.”
Frank Bohmann, HBL Managing Director, expressed a similar sentiment, saying: “Besides sporting success, digital change management is the key to success in sport business.
He added: “I am convinced that the new and expanded contract with Sportradar will support us reaching our ambitious goals and will master the digital challenges of the future.”
