Entain launches VR horseracing experience

Entain has debuted a 360-degree VR horseracing experience which it claims is “revolutionising the UK racing scene.”

VirtualReality

Spearheaded by the group’s sports betting brand Coral, this VR experience was created in partnership with JockeyCam and places fans in a simulated saddle where they can compete against other virtual riders.

The experience will tour the UK and be available at various Coral-sponsored events throughout 2022, next coming to the Newcastle Races on Good Friday.

This continues Coral’s commitment to cutting-edge horseracing promotions, with the brand having previously invested in a 3D display at London’s Piccadilly Circus for last month’s Cheltenham Festival.

According to Entain, these initiatives showcase the group’s efforts to bring “the sports betting and gaming industry into the future,” but while these initiatives are undoubtedly innovative, they are likely expensive undertakings.

However, they may be a worthwhile expense. As revealed in Entain’s Q1 2022 update, active customers across the Cheltenham week rose by more than 40% from 2020.

“The growth and engagement in our UK sports brands shows just how powerful the combination of our core customer offer and immersive experiences can be,” said Dominic Grounsell, Deputy Managing Director Digital at Entain.

“We have a really exciting opportunity to do something different and, through our brands, are committed to reaching both new and existing customers in interesting, fresh and engaging ways.”

Entain’s other brands have launched similarly tech-forward customer interactions. Ladbrokes is one such brand, whose “Ladbrokes Amplify” initiative enables football fans to stream music content and gain access to gigs and events.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...