The poker, casino and sports betting operator, owned by Flutter Entertainment, has created a new brand to offer more “variety, action and value” to its community.
PokerStars Exchange will mirror the same peer-to-peer betting system as Betfair Exchange, another of Flutter’s operator brands. By using the same global liquidity pool, or betting market as Betfair, Flutter believes it is better placed to attract and retain its customers.
PokerStars Director of Product Richard Garrod commented: “We’re always looking at ways to bring PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege. Our research suggests our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved.
“The PokerStars Exchange gives our players access to a brand-new sports betting experience alongside a global community of sports fans, with all the convenience of a single account and wallet. After months of hard work and execution, we’re thrilled to offer PokerStars players this addition to the PokerStars portfolio.”
Existing customers will be able to access PokerStars Exchange through the PokerStars Sports portal.
In terms of features, PokerStars claims peer-to-peer betting offers customers greater odds than a traditional sportsbook, as well as providing members with access to lay betting options.
A betting exchange also offers bettors the opportunity to create their own odds, which enables them to play directly against other customers.
