Future Anthem, and its Amplifier AI platform, is able to offer gambling operators the ability to enhance all aspects of its performance, through data-driven analysis and optimisation.
The technology company claims its software can analyse every bet made through the system, which can then help it learn and improve the customer experience going forward.
Future Anthem CEO Leigh Nissim commented: “Lady Luck Games is well known for building engaging games for its players – we’re excited to help them on the next step in the journey. Amplifier AI will enable the company to take advantage of the latest generation of AI to build data-driven titles that improve the player experience whilst optimising performance across its customers.”
The software includes five key facets designed to optimise performance in casinos and online operators.
Amplifier AI is able to provide a clear view of player and game behaviours, conduct extensive game analysis and suggest improvements, optimise game launches across player segmentations and territories, analyse specific game designs for different customer groups and implement learning points for future reference.
Lady Luck Games CEO and Co-Founder Vadim Fedorov said: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within iGaming and we are looking forward to working with its team and utilising Amplifier AI to get better insights from our data.”
Lady Luck Games joins the likes of Raw iGaming, Betfred, Big Time Gaming and Bally Corporation’s Gamesys in adopting Future Anthem’s software to its business model.
