Week 3, Ontario: theScore Bet leads download share with 33%

However, data from Sensor Tower highlights that the operator ceded a 2% share in week 3, down from 35% at the end of Ontario’s second week as a live market. 

What’s more, theScore’s daily share – which stood at 65% on Ontario’s fourth day as a live market – dropped significantly on 23 April, to 12%. 

This drop in daily download share comes among share gains from BetMGM, which jumped dramatically from a 2% market share on 4 April to 21% on 23 April.  

TheScore Bet’s seemingly slight wobble in its daily market dominance coincides with positive gains for bet365. The independent operator saw its daily share jump from 14% on 4 April, to 38% on 23 April.  

Yet despite daily gains for bet365, the sportsbook still sits in second with 26% of the market share in week 3 of Ontario’s market launch. This figure is down 1% from its share percentage after two weeks in Ontario. 

Flutter’s FanDuel has remained stable, posting a 16% share of Ontario’s market after three weeks, the same share percentage as after the first two weeks of operation in Canada’s newly regulated region. 

FanDuel’s daily share on 23 April was down 2%, too, dropping from a 14% daily share on 4 April. FanDuel sits in third currently and it remains to be seen whether the operator can achieve the same level of dominance as it has in other North American markets, such as New York. 

Markedly different regulations are in play across the border, and it is too early to say whether FanDuel can adapt from American to Canadian market regulations.

It also is primarily dominant in sports betting, with CEO Amy Howe telling Gambling Insider it is actively trying to improve its iGaming footprint.

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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