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Circus Circus Las Vegas partners with Choice Hotels to improve customer loyalty

Circus Circus Hotel & Casino has formed a strategic partnership with Choice Hotels International, providing the former with greater exposure and access to the latter’s customer loyalty program. 

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The agreement sees Circus Circus become part of Choice Hotels’ Ascend Hotel Collection, a portfolio of independent and resort-style hotels which benefit from collective marketing and international exposure. 

Circus Circus, which has 3,700 rooms and is situated on the Las Vegas Strip, joins 250 hotels and resorts in the Ascend Hotel Collection.  

In joining the Collection, the hotel can now attract greater numbers of guests directly through the Choice booking portal, while also offering guests the opportunity to earn Choice Privileges loyalty points when staying at Circus Circus.  

Circus Circus SVP of Operations Shana Gerety commented: “As one of the Strip's founding hotels, Circus Circus has a rich tradition of delivering unmatched service and iconic experiences to Las Vegas visitors. 

“Working with Choice Hotels, and the Ascend Hotel Collection through this alliance, not only enables us to build on this enduring guest promise for decades to come but provides Circus Circus with a competitive edge to reach new guests and markets through leading hospitality technology and powerful distribution channels.” 

Choice Hotels operates a franchise business model, representing 7,000 hotels in 35 countries. Its Choice Privileges loyalty program allows guests to accumulate points and transfer them for air miles, room upgrades and added extras when staying at a Choice Hotel facility. 

Choice Hotels President and CEO Patrick Pacious said: “We're always seeking new ways to deliver exceptional value to Choice Hotels guests. One of the ways we do that is through thoughtful alliances like the one with Circus Circus, which adds more fun and entertainment for guests.  

“Teaming with Circus Circus enables the resort to tap into our award-winning global reservation system of more than 7,000 hotels, while providing more than 52 million loyal Choice Privileges members with another incredible vacation opportunity to earn and redeem perks.”


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