DraftKings Marketplace adds NFTs of “top young” baseball players
DraftKings has further expanded its NFT offer in a partnership with Metabilia. Their collaboration will see it supply tokens for the sports betting brand’s NFT service, DraftKings Marketplace.
Beginning today, Metabilia will release several NFTs to DraftKings Marketplace as part of a new “Membership” collection.
This baseball-focused collection will “chronicle the careers of top young players,” including Vladimir Guerrero Jr, Ronald Acuña Jr, Shane Bieber, Wander Franco, Joe Musgrove and Fernando Tatís Jr.
“At Metabilia, we are focused on delivering NFT collectible programmes that deliver high-quality benefits for the long term, and our Membership NFT programmes allow fans to show their support for a young athlete and be a part of his or her journey,” remarked Joseph A. De Perio, Metabilia’s CEO.
“As part of the strategic relationship, DraftKings Marketplace will be the exclusive distributor of authentic Metabilia NFTs that also incorporate historical pieces of game-used collectibles, career achievements and more.”
DraftKings Marketplace went live last August in a deal with Tom Brady’s Autograph platform. Since then, the sports betting brand has added NFTs from additional sports stars, including baseball legend Derek Jeter.
Beth Beiriger, Senior Vice President of Product Operations for DraftKings Marketplace, said: “The affinity for sports collectibles continues to rise in the digital space, and DraftKings Marketplace is committed to building a fan-first destination that captures this growth and unlocks new experiences.
“Metabilia brings a wealth of capabilities in sports memorabilia and this collaboration represents our latest efforts to immerse fans and form passionate communities around emerging star players.”
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