Parent company Caesars Entertainment becomes the Exclusive Casino Partner, while Caesars Sportsbook becomes an Official Sports Betting Partner of the three-time World Series winner.
Caesars already has a substantial presence across Illinois, as well as neighbouring state Indiana, with Harrah's Joliet, Harrah's Metropolis, Horseshoe Hammond and Grand Victoria Casino Elgin all owned by the operator.
Caesars CEO Tom Reeg commented: “It's a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox. Some of the most passionate sports fans in the country call Illinois home.
“Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts, and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
Caesars will gain access to the White Sox’s official logos and trademarks for marketing purposes, as well as the ability to provide bettors with exclusive access to VIP experiences through Caesars Rewards.
Through the loyalty scheme, which Caesars claims is used by 65 million members, bettors can enjoy a range of benefits, including hotel upgrades at Caesars resorts, VIP events and sports betting offers.
Chicago White Sox Chief Revenue and Marketing Officer Brooks Boyer said: “By teaming up with a globally recognised entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience.
“With energised talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
Caesars is also an authorised gambling operator in partnership with MLB.
In April 2022, Caesars Sportsbook became the Official Sports Betting Partner of New York Mets, unveiling plans to open a 13,000 square sportsbook at Citi Field in the future.
