SSG’s new hub follows a string of similar products introduced for other major sporting events, including the Winter Olympics, Cheltenham Festival and several major darts tournaments.
The World Cup 2022 will be the first of SSG’s sports betting hubs to be filled with live football content specifically.
Each of SSG’s solutions will be exclusively available in one territory.
SSG claims its hubs can be integrated directly into a sportsbook via its iframe service and will integrate live odds, add betslip functionality and provide localised content in over 70 languages once installed.
The supplier has confidence in the success of its product, citing internal data from previous hubs. The data detailed that 49% of viewers placed a bet in the same session, after spending an average of two minutes using the site.
Furthermore, 79% of SSG users said they accessed content included in the operator’s hubs to inform them of their betting trends.
SSG’s B2B Sales Director, Rob Black, said: “We know from working closely with our partners that product and marketing teams across the industry are hugely enthusiastic about supplying their customers with premium content around major events; but technical roadmaps and queues are getting in the way of innovation.
“We also know, from the research conducted, that these integrated content experiences are both favoured by customers and that they drive huge ROI. We can supply incredible betting journeys that players will love by taking away that technical headache.”
