Loot.Bet, a wholly owned subsidiary of React Gaming Group, has inked a partnership agreement with Oddin.gg, an esports-focused provider.

The companies’ deal will see Loot.Bet receive the latter brand’s odds feed, which it claims will help scale up operations worldwide.

The betting platform is looking to improve its functionality, boost customer engagement and top-line performance, all areas that Loot.Bet believes Oddin.gg’s solution will support.

Leigh Hughes, React Gaming Group CEO, expressed his faith in the provider, remarking: “This partnership is excellent news for Loot.Bet, as it will enhance our online betting platform capabilities and functionalities.”

It will also, according to Hughes, help Loot.Bet achieve its goal “of increasing consumer engagement and top-line performance.”

“Given that Oddin.gg has the highest industry uptime and best odds quality, its solutions could also have a positive impact on our operating margins, which is another benefit of using their solutions,” he added.

Loot.Bet’s CEO, Peter Zhalau, echoed Hughes, adding: “Oddin.gg has everything we look for in a partner, and we’re excited about working together with them in the years to come.”

Meanwhile, Oddin.gg Co-Founder and Managing Director Marek Suchar was similarly enthusiastic, commenting: “Loot.Bet is one of the most established global esports brands and one of the premier platforms in the esports betting space.

“This partnership confirms that Oddin.gg is moving in the right direction and that the quality of our solution is second to none.”

In addition to announcing the partnership with Oddin.gg, React Gaming said its board has accepted the resignation of Marc Brassard as a director.

“The board would like to thank Mr Brassard for his contributions and wishes him all the best in his future endeavours,” its statement read.