Next week, England’s top 20 football teams will convene to discuss the proposal at a Premier League shareholders’ meeting.
Clubs had faced pressure earlier this month to drop gambling brands as their main shirt sponsors, but a government shakeup ultimately led the League to relax its stance. Instead, a discussion on the matter was tabled for the upcoming meeting.
While there has been much speculation concerning the support for a voluntary ban, the Times has said club sources indicate it will be passed.
This requires the backing of 14 teams, including the so-called big six: Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham.
However, of these, none currently has a gambling brand as its main shirt sponsor, though seven other top-flight clubs do while Nottingham Forest and Fulham have yet to confirm deals.
Furthermore, teams are expected to insist on maintaining sleeve sponsorships and a three-season transitional period.
Regardless of next week’s outcome, a vote on the proposal will likely not occur until at least September when the UK’s political environment is more stable.
The UK Government’s much-anticipated White Paper on gambling reform will also be published around this time after a delay last week saw it pushed back once again, this time until a new Prime Minister is found.
In May, reports suggested that the UK Government was considering a mandatory ban on betting shirt sponsorships, though this was latter dropped in favour of a voluntary agreement.
