Government mulls ban on gambling brands as Premier League shirt sponsors

Premier League clubs may be forced to drop gambling companies as their shirt sponsors according to a report from BBC Sport.

gambling sponsor shirt ban gi web image
Listen To Article

With the conclusion of the English football season, BBC Sport claimed to have been told by unnamed sources that a draft white paper on gambling reform may bar clubs from retaining gambling brands as their main shirt sponsors.

This white paper has been in the works for some time now, but despite delays, is expected to be published in the near future.

Among other areas of reform, gambling firms will likely see their relationships with football clubs affected, especially if BBC Sport’s recent update is true.

Half of the Premier League’s 20 teams have betting brands on their shirts, and the sponsorships represent a considerable source of revenue.

But a ban has received support from campaigners and was recommended by a House of Lords select committee in 2020.

This committee called for Premier League sides to face a shirt sponsorship ban, but added that clubs in the Championship and below should be given time to phase out their betting sponsorships.

The Times similarly reported that a shirt ban was in the offing, remarking that ministers “hope to reach agreement with Premier League football clubs in the next fortnight to remove gambling companies from their shirts.”

If they do not agree, the government will introduce a ban on gambling firms acting as shirt sponsors, said The Times, but added that clubs in the Championship and below would be exempt.

However, delays in the white paper’s publication may mean that clubs have already begun negotiating new contracts for the next season.

The Premier League has previously supported a “self-regulatory approach,” that it claims would provide “a practical and flexible alternative to legislation or outright prohibition.”

Premium+ Connections
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
American Gaming Association
Penn Entertainment
Flutter Entertainment
Barstool Sports

London calling

Gambling Insider looks ahead to the sixth Global Gaming Awar...

Innovating fantasy

StatHero CEO and Founder Jason Jaramillo speaks to the GI Hu...

The uncut pearl

In this issue, Gambling Insider looks at three of Asia’s m...

Singapore: Age of the VIP

Gambling Insider looks at the Asian nation's high prospects...

Read Magazine

28 November, 2022

Sri Lanka to set up casino body

Sri Lanka’s Committee on Public Finance plans to set up a casino regulatory body following discussions held in parliament over the weekend.