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Norsk Rikstoto partners with Agillic and Tealium to improve customer experience

Norwegian National Tote horseracing foundation, Norsk Rikstoto, has chosen both Agillic and Tealium to systemise its customer data to personalise communications, aiming to improve the customer experience. 

norsk rikstoto agillic tealium horseracing gambling insider web image

Norsk Rikstoto seeks to deepen personalised communication to inform customers on how to place bets and ensure responsible betting stays central to a customer’s journey. 

Tealium is in charge of Rikstoto’s customer data platform, while Agillic has been employed to execute on the customer data by personalising communications.  

The Norwegian National Tote for horseracing plans to take advantage of Agillic’s omnichannel capabilities, using emails, transactional emails, outbound SMS, landing pages with forms, web tracking and paid media integrations to speak to its customers. 

Rikstoto’s Head of Customer Marketing Morten B.W. Tonnessen said: “With the technology we have today, we wouldn't be able to achieve the full potential that we know we have.  

“Putting the customer first is important for us – and it has to be easy to personalise customer dialogues in a user-friendly user interface. With Agillic, we get a solution that meets our needs to create customer dialogues.” 

Agillic CEO Emre Gürsoy added: “We are honoured to be chosen by one of Norway’s highly respected and well-known foundations to strengthen their customer engagement.  

“Once again, our visionary and client-focused partnership strategy have delivered a perfect result. Through our strong technology partnership with Tealium alongside our gold partner Bas Kommunikasjon, we have offered a best-of-breed solution to Norsk Rikstoto. This win also represents yet another expansion into Norway together with our partners.” 

Bas Kommunikasjon COO Are Solberg concluded: "Based on our strong ties and experience of working with the Agillic platform, we are well underway helping a highly engaged Rikstoto to implement Agillic, and get the most value out of both the platforms and their data."

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