Glitnor Group plans to enter North America by acquiring 37.5% share in PlayStar

This deal has been reached through Glitnor Ventures and is in line with the organisation's expansion plan to enter North America in 2023.

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Glitnor Group, whose main B2C and B2B brands include LuckyCasino and Swintt, has announced it will be making a significant entry into the US market by purchasing a 37.5% stake in PlayStar Gaming Group.

The move comes not too long after the appointment of Richard Brown as Glitnor Group CEO, although he is due to start in January 2024; subsidiary Swintt's CEO, David Mann, recently spoke to Gambling Insider on the GI Huddle.

PlayStar debuted on the New Jersey online casino market in August of last year. It was established by PlayStar's Chairman Joel Wikell.

Jörgen Nordlund, Co-Founder at Glitnor Group, said: “Through our investment work with Glitnor Ventures, Glitnor Group aims to identify the talent the iGaming industry has to offer – and in PlayStar, we believe we’ve identified the perfect partner in the U.S.

“Our investment in PlayStar comes off the back of an incredibly successful debut year for the brand that was characterised by an extensive range of locally-specific, community-focused promotions and we hope with our backing, they can go on to achieve bigger and better things in 2023.”

Per Hellberg, PlayStar Casino CEO, said: “PlayStar is delighted for Glitnor Group´s committed investments and we believe their ongoing interest in our brand is a fitting reward for what has been a remarkable debut year for us in the New Jersey market.

“With Glitnor Group’s funding and support behind us, I’m sure PlayStar will go from strength to strength in 2023 and beyond, enabling us to further cement our position as the preferred online casino in the thriving US market.”


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