IMG Arena announces partnership with CricViz for Cricket West Indies

The deal will add cricket to IMG Arena’s portfolio of sports, including soccer, tennis, golf, basketball and mixed martial arts among others.

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IMG Arena has partnered with CricViz.

This will grant IMG Arena, a subsidiary of Endeavor, exclusive global data and streaming rights for Cricket West Indies (CWI) matches.

Data from over 450 matches will be captured by IMG Arena, including games from West Indies Men’s and Women’s national teams, West Indies Under 19, West Indies Academy and various domestic leagues, including the Men and Women’s CG United Super50 Cup and West Indies Championship.

This data will then be distributed by IMG Arena to more than 460 international operators.

Dominic Warne, Cricket West Indies Director of Commercial, Marketing & Communications, said: “This partnership has enabled us to increase the number of games that we can make accessible to fans, featuring more detailed live scoring and live match statistics in the Windiescricket.com Live Match Centre.

“We’re excited to be able to present more home international and West Indies regional matches than ever before so fans can follow their teams and favourite players.”

On the other side of the partnership, CricViz will provide its Match Centre to be used for data analysis.

This will include graphic visualisations, insights for live games, in-ground data collection and predictive models.

Freddie Longe, IMG Arena President, said: “Cricket fans are among the most passionate in the world, making Cricket West Indies a fantastic addition to our growing content portfolio.

“We’re pleased to partner with CricViz and leverage their established position in the sport to drive further fan engagement and deliver first-class content to our partners.”

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