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Bwin launches Europa League Fans Final campaign for 2024 Season

In a bid to engage football enthusiasts across Europe, Bwin has launched the Bwin Fans Final campaign, a competition that stems from its ongoing multi-year partnership with the UEFA Europa League and the UEFA Europa Conference League. 

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The highlight of the Bwin Fans Final is a chance for winners to attend the UEFA Europa League Final in Dublin on 22 May 2024, followed by an opportunity to play on the same pitch at the Dublin Arena the next day. 

This year's edition also adds a new element to the prize, as winners will be coached by yet-to-be-announced football legends before and during the 11-a-side match.

Anna Kochanska, Head of Brand for Bwin, commented: “We can’t wait to be bringing the Bwin Fans Final to Dublin, a once-in-a-lifetime opportunity, that any football fan will want to be a part of. 

“The UEFA Europa League Final is set to be one of the hottest tickets in town come May, so we’re delighted to take the experience of being at the match one step further with what will be an unforgettable moment.”

Gemma Bell, Head of Sponsorship for Entain, added: “Bwin has long been synonymous with the beautiful game with a rich history of supporting teams and tournaments across the world, from the grassroots right up to the elite. 

“We’re committed to continuing this rich legacy by delivering innovative, money-can’t-buy opportunities to our sports-mad customers, with our partnership with UEFA delivering exactly this.”

Football enthusiasts have two avenues to participate in the competition. Firstly, they can showcase their football skills in a video for the "Show Us Your Game" challenge. 

Alternatively, Bwin customers can enter the "Beat The Legend" competition where they predict the outcomes of selected matches throughout the knockout stages, aiming to surpass football legend Robert Pires' score.

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