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Kindred’s share of revenue from high-risk players shows slight increase

The group is set to report its full Q1 2024 results this week. 

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Kindred Group has released figures highlighting the share of its first quarter 2024 revenue which came from high-risk players. 

The share of gross winnings revenue that came from high-risk players represented 3.2% of Kindred’s Q1 revenue, up from Q4 2023 when the percentage was 3.1%, but down when looking at the same period in 2023 when it was 3.3%. 

The group also reported on the detected customers who exhibited improved behaviour after interventions, which was 87.1% in the first quarter of 2024, a slight decline from the 87.4% in the last quarter, but an improvement from the 83% in the first quarter of last year. 

Kindred Group Director of Communications Alexander Westrell said: “We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience.  

“However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression. 

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone.” 

Gambling Insider was present at Kindred’s 2024 Sustainable Gambling Conference in London back in March where we spoke to Tom Banks and CEO Nils Andén, while a full review of the day will be found in the upcoming May/June edition of Gambling Insider magazine. 

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