Casumo has announced the completion of its most significant rebranding effort to date. The company collaborated with Snask – an international design and film agency – to develop its new identity.
At the heart of the rebrand is Casumo's new core values which aim to encapsulate the company's desire to push boundaries, foster collective achievement and maintain a caring approach to challenges.Beyond the repositioning of company values, the rebranding strategy also aimed to introduce more colour options and create a distinctive look that customers would associate with Casumo.
Nikola Jellačić, Casumo's Chief Marketing Officer, stressed the importance of authenticity in executing this new style, hoping to ensure that even if the brand’s aesthetics are imitated, Casumo would remain recognisable as the originator.
The entire rebranding process involved extensive brainstorming, utilising a range of design tools and exploring AI technologies like ChatGPT to refine the company's messaging and values.
Commenting on these rebranding efforts, Jellačić stated: “The agency, Snask, has been a great partner. I want to give credit to the whole creative studio team and the brand team that sits within my team. They have been given a huge task, and the rebrand is just the beginning of the story.
“The legacy of a brand is really good. And the rebrand focused on how we just sharpen the edges. How do we crystallise exactly what we want to be? We want it to be different. We want to celebrate the uniqueness of Casumo. We want to be instantly recognisable. And we want to constantly stand out from the crowd.”
This news comes after Casumo recently revealed a new leadership team – an update that saw the appointment of several new industry executives.
