Key points:
- Casey Hurbis brings 30 years of marketing experience to BetMGM
- His time at Rocket Mortgage saw him work on projects in the world of sport
BetMGM has announced the appointment of Casey Hurbis as its new Chief Marketing Officer (CMO).
Hurbis brings 30 years of experience within consumer marketing, covering a number of areas such as engagement, digital advertising, partnership development and experiential marketing.
This experience has seen BetMGM’s new hire work for companies such as Fiat and Alfa Romeo, while his most recent role with Rocket Mortgage is probably the most significant for the iGaming and sports betting operator.
During his time with Rocket Mortgage, Hurbis worked on commercials for the Super Bowl, including collaborating with BetMGM’s creative agency of record on campaigns for the American football competition.
He also helped with the launch of the Rocket Mortgage Classic, a professional golf tournament on the PGA Tour.
BetMGM Chief Revenue Officer Matt Prevost said: “Building BetMGM from the ground up into one of the most recognisable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team.
Good to know: BetMGM has often gone big in the past for marketing campaigns with a roaster of brand ambassadors in the US and beyond, including Chris Rock and Jamie Foxx
“Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”
Hurbis himself added: “Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth. BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences.
“I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”
Similarly, in an aim to expand the NBA’s global reach and engagement with fans, the Association has agreed a deal with Sands China to host two matches in Macau next year.
