Key points:
- Luisa Haxel has been appointed Managing Director of Traumhausverlosung and its parent organisation, Dreamify
- Haxel brings experience from real estate and start-up sectors, having previously led Evernest and worked at Engel & Völkers
Traumhausverlosung has announced the appointment of Luisa Haxel as its new Managing Director.
Off the back of the appointment, Haxel will also oversee the operations of Dreamify, the non-profit organisation behind the initiative.
With experience in real estate and start-up management, Haxel brings a wealth of industry knowledge to Traumhausverlosung. Before joining the organisation, she founded and led Evernest, a platform for real estate agents.
Her previous roles also include various leadership positions at the international real estate company Engel & Völkers, where she most recently served as Head of Digital Strategy.
Commenting on her appointment to the new role at Traumhausverlosung, Haxel stated: “Traumhausverlosung got off to an impressive start on the German market last year. I'm looking forward to developing the brand further together with the team and providing new impetus for the business model, which is unique in Germany to date.”
Good to know: Traumhausverlosung donates at least 20% of ticket sales to charitable causes
The appointment comes amid a period of notable leadership changes in the gaming and lottery sectors, with a range of appointments being announced in the last week alone.
Yesterday, for example, Holland Casino Online announced the appointment of Jan Paul van Heemskerck as Director of Guest & Product Development, replacing Jeroen Verkroost as part of a head office restructuring.
Just prior to this, Fincore appointed Dave Watkins as Chief Commercial Officer, where he is expected to focus on business growth and expansion into regulated markets.
