All Marketing News Articles

Mikael Hansson, Global CEO, Enteractive, explains why the US market is all about conversion – and why operators must pick up the phone if they are to succeed at onboarding players.

Racing Post Group has announced it is rebranding as Spotlight Sports Group.

After the announcement of its rebrand to Spotlight Sports Group, Gambling Insider stopped by the Racing Post office to speak with Louise Agran, Racing Post CMO, and Mark Renshaw, Racing…

Matt Wilson, CEO of Ball Street Network, believes marketing executives need a change of approach when attempting to cater for a millennial audience.

Analysts of the gambling industry have provided mixed reactions to the Gambling Commission’s confirmation it will ban credit card gambling in Great Britain from 14 April.

Sadly, it looks like “new year, new me” is not a mentality adopted by all UK operators – as far as advertising regulation compliance goes, anyway.

DraftKings has announced the renewal of its partnership with the Madison Square Garden Company, which will see the operator become sports betting partner of the New York Knicks and Rangers…

Speaking on a Genius Sports Media marketing panel last week, Sam Behar, Head of Global Marketing at Marathonbet, gave his opinion on betting companies thinking outside the box.

Kindred Group CEO Henrik Tjärnström knew 32Red’s sponsorship episode with Wayne Rooney would be "controversial" but has defended gambling shirt sponsorships as a whole.

The first wave of affiliate programmes attending AffiliateCon Sofia 2020 has been announced, with industry giants Bet365 and Kindred Group confirming their place at the annual show.