All Marketing News Articles

GVC Holdings has donated 42 football sponsorships to GambleAware as part of its responsibility drive.

Kevin Dale, Director at analyst firm Gaming Monitor, believes the efforts of Paddy Power’s Save Our Shirt campaign (SOS) are not based on real convictions and will divide the industry.

MansionBet has secured a two-year deal with English Premier League football club Newcastle United to become its official UK betting partner.

Former American Gaming Association (AGA) executive Sara Slane will work as a consultant for the National Hockey League (NHL), advising its teams on sports betting strategies.

English football club Newport County and Scottish Premiership football team Motherwell have joined Paddy Power’s "Save Our Shirt" campaign.

Congratulations, Paddy Power; not for the first time, you fooled us all.

Jesper Søgaard, CEO and Co-Founder of Better Collective, spoke exclusively to Gambling Insider on the affiliate's progress in Brazil and the steps necessary to enter a new market.

During surveys or science experiments at school, teachers would go over methodology and sample sizes with a fine-tooth comb. If your experiment wasn’t up to scratch, you either failed or…

Flutter Entertainment brand Paddy Power has become Huddersfield Town’s title partner for the 2019/20 football season.

Viktor Hoffmann, Global Marketing Director at VBet, a BetConstruct brand, spoke exclusively to Gambling Insider on the nature of relationships between operators and football clubs.