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OnlineCasinoMarketingIndustry

Sam makes all the right calls!

Our winner beats a big field to take the win and the iPhone first prize!

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Sam Lau was feeling very lucky after he was victorious in LuckyStreak's aptly named "Feeling Lucky" live dealer casino competition!

Sam, a sales manager at Betting and Gaming platform provider Uplatform, made all the right call beat 96 other players to lift the crown and scoop the first prize of a brand new Apple iPhone 14 Plus. But clearly he didn't need to get Lucky!

With an incredible 45,000 points to take top spot, Sam was home and dry with 3,000 more than second place.

LuckyStreak invited industry colleagues at ICE London 2023 in February to bring their live casino A-game and play off for a very attractive array of prizes including the winner's iPhone 14, a 10th generation iPad, Taittinger champagne and Amazon vouchers.

Players battled it out for a week, playing LuckyStreak's online casinos live roulette, blackjack live dealer and baccarat live dealer games to score points and climb the leaderboard.

The tournament utilised LuckyStreak's proprietary jackpot leaderboard functionality. With its user-friendly and completely configurable, flexible and targeting back-end, operators can create exciting jackpot promotions for any of their players, however they wish!

A delighted Sam said "While representing Uplatform at ICE London, I met with several potential and existing partners, one of which was Lucky Streak. Their invitation to participate in their tournament was truly exciting, and I am incredibly happy to have won. The end product used in the tournament was well developed and I believe it can fulfill customer’s demands across the globe."

Mark O'Donnell, Head of Marketing at LuckyStreak, said: "Sam used his skill and amassed a huge number of points, and he was a worthy winner. It was great to see so many entrants from a real cross-section of the gaming community, and all from this year's ICE London exhibition, so it's something we'll definitely repeat. Enjoy your brand new iPhone Sam!"


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