Sportradar signs distribution deal with China’s Beitai Digital

dwide sports betting and software operator Sportradar has announced the signing of a partnership agreement with Beitai Digital, a provider of sports data products in China that will bring Sportradar’s sports data solutions to China’s fast-growing sports market.

Beitai Digital is renowned in Asia for the distribution of informative data products for major international sporting events and the company has finalised long term partnerships with digital media companies and Chinese broadcasters such as Tencent, Sina, Sohu, Hupu and Bytedance, delivering data visualisation tools to national TV broadcaster CCTV-5.

It also provides data analytics services and fan engagement solutions to a number of Chinese Basketball Association clubs such as Guangdong Southern Tigers, Zhengjiang Lions and Shanghai Sharks.

Sportradar provides coverage across 48 sports and 400,000 events annually, including content from the NBA, global soccer and eSports competitions from around the globe. It will become an authorized provider of Official Real Time NBA League Statistics beginning with the 2017-18 season and already partners many other federations and leagues, such as NFL, NHL, International Tennis Federation, European Handball Federation and esports’ ESL.

In a statement announcing the partnership, on the Sportradar website Andy Xue, CEO of Beitai Digital said: “The partnership with Sportradar will enable Beitai Digital to provide Sportradar’s data-driven offering with strong local service support across the whole of China.

Their full suite of data visualization tools and solutions from across hundreds of football and esports tournaments, coupled with the unmatched products they will have under their official partnerships will prove invaluable as we focus on delivering the best engagement and insight that Chinese fans can get.

We are also excited that this cooperation will allow Beitai Digital to deliver content from major Chinese sports leagues to a wide range of overseas markets”.

Carsten Koerl, CEO at Sportradar added: “We were focused on finding the perfect partner to help Chinese platforms and publishers provide the best and most compelling content.

We know the appetite of the Chinese fans: it is passionate, it is evolving and it is exciting. Beitai Digital has established itself as the leading provider of sports content in what is the fastest growing sports market that we see today.

I am delighted we could make this collaboration come together. They are also a developer of key gaming and entertainment products that fit perfectly with the Sportradar product suite. We believe this will be a very fruitful partnership for both sides starting today and looking towards a very bright future”