Greentube launches Play Mount Airy social casino

ased social casino software provider Greentube has announced the launch of Play Mount Airy, a social casino project in partnership with Pennsylvania’s Mount Airy Casino Resort.

The social casino was built using Greentube Pro, Greentube's white-label social casino solution and it provides players with a virtual copy of the physical appearance of Mount Airy Casino Resort property's lobby and main casino. In addition, the site offers access to games from Greentube and other leading iGaming providers and is available on PC, tablet or mobile device.

The Mount Airy social casino is the third social platform for a major casino created by Greentube subsidiary BlueBat Games.

In a statement announcing the launch, John Culetsu, Executive Vice President and General Manager for Mount Airy Casino Resort said: "Our goal was to build a social platform that delivered part of the Mount Airy Casino Resort experience into players' homes and hands,

We are proud to offer this platform to our regional players as well as casino enthusiasts throughout the country."

According to iGaming research organisation SuperData, 82% of social casino gamers have visited a land-based casino within the past year and 60% have visited within the past six months. PC players have been found to play an average of 69 minutes per session while tablet and mobile players spend 57 minutes per session. Each year, millions of players prepare for their next visit to a brick-and-mortar casino by visiting a social casino online.

Gabriel Cianchetto, President of Market Development, Greentube North America added: "Social Casinos are the gateway to attracting new players to visit a casino property and the means by which casinos can entice previous players to return,

With our assistance, Mount Airy Casino Resort is aptly positioned to deploy the latest marketing technologies and game content."