Downloads of Playtech BGT Sports’ BetTracker product have more than doubled since the start of the football season, according to the leading supplier of Self-Service Betting Terminals (SSBTs).
Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the Self Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.
The app, which allows retail customers to track and cash-out bets on their mobile devices which have been placed on the company’s in-shop SSBTs, even without an account, is currently available in more than 2,000 shops around the UK and Ireland.
Set to go live on the GooglePlay store, it has recently seen a surge in popularity with more than 30,000 bet tickets scanned and transferred to the app since the season began.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said customers had been attracted to the convenience of managing betting activity on their own device without the need for an online account.
Pettit added: “BetTracker has been very well-received since its launch and has really taken off in the last few weeks. It’s a unique app that provides players with the ability to track their bets on the move and cash out if they choose. From an operator point of view, it increases the number of bets placed in shops by appealing to both new and existing customers. It also directly increases revenues as more bet tickets are ‘cashed out’ once they are transferred to BetTracker.
“We were expecting it do well and haven’t been disappointed. We’re now confident it will be taken up be even more shop customers as we head towards the all-important World Cup next summer, with our operating partners reaping the rewards.”
BetTracker was first launched with BetFred in May 2017, before going live with JenningsBet, Boylesports, and David Pluck in July. It has subsequently been deployed by independent operators Joe Jennings, Corbetts, Chisholm, and Sean Graham.
The app, which is available on Apple and Android devices and is bespoke to each operator, allows customers to scan their sports bets to their mobile devices after placing them in-shop on a PBS SSBT.
They are then able to monitor the progress of their bet tickets via visualizations and scoreboards and cash out if they choose, before returning to any of the retailer’s outlets to collect their winnings.