Sports betting provider Kambi has announced the signing of a deal to develop a gamified sports betting product to online gaming and casino brand Casumo.
As part of the multi-year deal, Kambi will provide its Sportsbook and technology services, including open APIs, to Casumo to build a sports betting experience with gamification at its core.
The new sports product will primarily target casual bettors and the millions of sports fans who have never placed a bet, with a focus on offering players fun and playful betting opportunities.
Kambi’s Sportsbook will be integrated into Casumo’s proprietary platform ahead of the initial release of a football-focused mobile product.
Founded in 2012, Malta-headquartered Casumo, operates in major markets such as the UK and Sweden.
Announcing the tie-up, Kristian Nylen, Kambi Chief Executive, said: “As one of the fastest growing and most innovative operators in Europe, I’m delighted to welcome Casumo to the Kambi network.
“A combination of the Kambi Sportsbook and Casumo’s gamification expertise will attract a different player segment than what we’ve been used to, further strengthening the Kambi network. Moreover, this deal illustrates the flexibility of the Kambi technology, with Casumo widening the spectrum of operators currently adapting our technology to meet their own specific product and marketing requirements.”
The agreement extends Kambi’s run of signing at least one new client per quarter to nine successive quarters.
Daniel Durrans, Head of Sportsbook at Casumo added: "We’re delighted to have signed this deal with Kambi. This is an exciting and collaborative partnership across product and technology.
“Casumo is creating a brand new, more intuitive product experience for sports, built on Kambi’s leading sportsbook platform."