As part of the contract extension, Scientific Games was also selected to incorporate its Cooperative Services Program (CSP) for full category management of instant games to the Kentucky Lottery and its network of nearly 3,000 retailers.
Players in Kentucky will continue to enjoy the fun and entertainment of favourite games such as Bluegrass Blowout and Wild 8s, as well as innovative new products like Folding Money Doubler, oversized game Big Money, and multi-scene game Big Blue/Big Red 8s.
Announcing the contract extension, Tom Delacenserie, President of the Kentucky Lottery Corporation said that: "We have strategically chosen to extend our instant games contract with Scientific Games due to their track record of providing quality games, support and strategic planning for our instant game portfolio.
"The addition of the Cooperative Services Program allows us to build on the success of our instant games. Scientific Games' product solutions and advanced logistics will enhance our ability to plan, manage and distribute our instant games in the most efficient manner possible across our retailer network – and ultimately help us increase revenues for the Commonwealth of Kentucky."
Scientific Games' Cooperative Services Program is a full category management approach used by more than 20 lotteries worldwide to maximise retail sales performance.
Services may include research, game planning and design, inside sales, state-of-the-art advanced logistics, instant game management systems, and marketing support. In the United States, instant game retail sales for lotteries currently using the Company's CSP outpace the industry by nearly 40 percent.
John Schulz, Senior Vice President, Instant Products at Scientific Games. added:"We look forward to eight more years of growth for the Kentucky Lottery's instant products through our trusted relationship with the lottery's instant game and marketing teams."
The Kentucky Lottery is ranked among the Top 25 lotteries in the world for instant game per capita sales (La Fleur's 2018 World Almanac). Scientific Games has supplied the Lottery's instant games for more than 25 years, and through the current contract for the last seven years.
