"Wendover Resorts is committed to providing our customers with a first-class gaming experience, both in our casinos and on our online platforms," said Justin Beltram, General Manager of Wendover Resorts. "Scientific Games is unique in its ability to provide all of the innovative tools and solutions needed to enable us to provide a superior customer experience, increase customer engagement and operational efficiencies, and ultimately increase revenue. We are grateful for their partnership."
Replacing another vendor's slot management system, Scientific Games will install its robust SDS® slot management system and its advanced Business Intelligence application, allowing Wendover Resorts to better gather and analyze valuable player and operations data.
Marketing solutions are also part of the comprehensive systems package, including the Elite Bonusing Suite®, a group of applications that will allow Wendover Resorts to interact with and reward players at the point of play via Scientific Games' iVIEW® and iVIEW Display Manager on-device messaging technology, which are also being installed. Other marketing enhancements included are the multi-media solution CoolSign® and Bally® Promotional Kiosks which will further enhance Wendover Resorts' communication with customers throughout the casino.
Scientific Games is also deploying its SG Universe product suite, which will power Wendover Resorts' mobile and online presence, supporting both casino properties. The suite of products includes the Mobile Concierge app that has a wide variety of unique marketing features, a proven social casino platform, and Core Systems Integration technology. SG Universe will empower Wendover Resorts to connect with their customers beyond the walls of the casino, providing a multi-channel customer experience.
"We are honored that Wendover Resorts has chosen to partner with us and share their goal to provide players with a first-class gaming experience, both when they are in the casino and when they are away," said Bob Parente, Senior Vice President and Chief Revenue Officer of Scientific Games. "We look forward to strengthening our partnership in the future by continuing to provide cutting-edge products and comprehensive solutions that will allow them to set a new standard in player engagement and satisfaction."
