Aruze Gaming America Enters Distribution Agreement with Genesis Gaming Solutions, Inc.

Aruze Gaming America, Inc. (“Aruze Gaming”) is excited to announce that on July 27, 2018 the company entered into a distribution agreement with Genesis Gaming Solutions, Inc. (“Genesis Gaming Solutions”) to distribute Aruze Gaming’s casino gaming chips in conjunction with Genesis Gaming Solutions’ industry-leading BRAVO® system product line.

The BRAVO® product line consists of BRAVO® Pit, BRAVO® Poker and BRAVO® Cage. The BRAVO® Pit and Poker systems are renowned for providing casino operators with a complete table game management and player tracking solution that enhances rating accuracy and operational efficiency. This system also incorporates the latest patented sensor technologies, including RFID. BRAVO® Cage is the latest addition to the product suite, delivering an intuitive all-in-one cage management and inventory tracking system that dramatically improves operations.

"We are delighted to be working in partnership with Aruze Gaming, acting as their distributor for chips including RFID," comments Randy Knust, President, Genesis Gaming Solutions. "Combined with our industry-leading BRAVO® system, this partnership will enable us to give the industry a truly complete RFID tracking solution that is secure, accurate and most importantly cost-effective in delivering advanced analytics to casinos looking to further improve operations.”

Coupled with the recently announced Walker Digital Table System partnership, Aruze Gaming has forged a solution that fuses industry-leading RFID PJM 3.0™ technology, a powerful Genesis Gaming Solutions’ BRAVO® system product line, and a competitively positioned RFID casino chip. Aruze Gaming’s strategy on their new venture of RFID Casino Chips and non-RFID Casino Chips is to provide high-quality chips with unparalleled security at highly competitive pricing.

"As an operator I know there is huge demand for a product that allows casinos to correctly reinvest in their table games players,” said Eric Persson, Global Chief Operating Officer and President of Aruze Gaming America. “The only thing that has stopped RFID chips from being widespread is price. Aruze is offering a comprehensive RFID chip product at less than half the cost of our competitors.”

Brandon Knowles, Director of Table Games at Aruze Gaming America, added, “It’s difficult to imagine a market dynamic better than this -- powerful products, industry leading partners, and a world hungry for data. This is the triple threat.”

Aruze Gaming plans to showcase their casino chips and RFID casino chips using the BRAVO® system product line at the Global Gaming Expo 2018 in Las Vegas, Nevada in October.


Share This Post


More News

Recently, Apollo Management made a $2.7bn bid for Tabcorp’s Wagering and Media arm, matching an Entain proposal sent in April. But since Apollo is not a proven wagering operator,...

Pole position

Certainly no stranger to the processing and manipulation of data, Sportradar is currently exploring such avenues in the world of Formula One, with in-race betting set to be the subject of...