- Arizona State University
1999-2002 - Macquarie Univeristy
2002-2003 - Stanford University Graduate School of Business
2008-2008 - Harvard Business School
2011-2011 - University of Technology
- Sydney
2004-2013
MAJOR ACHIEVEMENTS
Under his leadership, Anaxi signed a strategic agreement with iGaming and sports betting operator BetMGM in February 2023. Because of the collaboration, Aristocrat players will have access to content through BetMGM’s online casino.
Since its inception, the company has also partnered with notable gaming industry brands, including FanDuel and Caesars Sportsbook & Casino.
The Anaxi Customer Experience Solutions (CXS) business has made it possible for third-party casino management systems to integrate its Oasis Loyalty program. With the system, operators will be able to offer their players quality entertainment options by way of the newly available integration.
Oasis Loyalty allows its users to engage in high-performance systems that can benefit both operators and consumers.
Bowen came to his position following nearly 20 years of combined experience in various management and Director positions at Aristocrat.
EMPLOYMENT
Bowen first joined Aristocrat Gaming in January 2006 as a Regional Marketing Manager. He held this position for three years before engaging in a year-long tenure with Aristocrat Technologies Australia as Marketing Manager – Americas.
In March 2010 Bowen returned to Las Vegas, now as VP, Marketing – Americas until June 2012. During his continued career with Aristocrat, Bowen has functioned in several other leadership roles. He served as VP, General Manager, Product Management from early 2012 to late 2013 and Director of Product, Marketing and Strategy from October 2013 to mid-2015.
He has also served as the company’s Managing Director, Australia & New Zealand between 2015 and 2017, Managing Director, ANZ & International from 2017 to 2019 and CEO and Chief Transformation Officer from June 2019 to July 2022.
In March 2022 it was announced that Bowen would take on the role of CEO & Chief Transformation Officer of Anaxi.
PRODUCTS LAUNCHED
During Bowen’s tenure with Anaxi, the company partnered with Penn Interactive (PI) to extend its reach in the North American market. Under the terms of the deal, Anaxi will offer PI’s players access to Aristocrat titles and brands on PI’s digital gaming platforms.
Players can also utilise the Barstool Sportsbook & Casino because of this strategic agreement.
Among the titles available through Anaxi’s relationship with PI include Wild Lepre’coins, Wild Wild Nugget, Miss Kitty and Sun & Moon. These titles are currently available on Android devices, as well as in New Jersey through the Barstool Sportsbook & Casino.
Bowen also aided in leading the company to form a strategic collaboration with FanDuel. Through the partnership, players can choose from a variety of Aristocrat’s games through FanDuel online casino platform, including Dolphin Treasure and Wild Ameri’coins.
“We’re excited to announce Anaxi as the name of our emerging online real-money gaming business at Aristocrat. We look forward to working with our partners as Anaxi reimagines the world’s greatest gaming content online and begins our journey towards becoming the most trusted name in online RMG globally” Mitchell Bowen
Interviews and public speeches
In December 2023, Anaxi spoke exclusively to Gaming America about its new deal with the Chickasaw Nation.
