Ladbrokes launches new affiliate site

The new-look site combines a responsive design which adapts to a particular visitor’s device and screen size with an intuitive interface that streamlines a user’s experience.

The homepage is “cleaner and brighter” and “available market and product pages are clearly laid out and highlight the unique selling points of each”.

New pages have been added for promotional information and affiliate news.

The website has been made available in English, German and Swedish, with French and Dutch to be added in the near future.

Ladbrokes Digital CMO Selmi Chakim said: “This new site puts our business partners at the forefront.

“One of our key goals was to create a responsive site in light of the increasing number of mobile and tablet visitors.

“The site also makes it easier than ever to find the markets and products of interest to our affiliates.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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