Pinnacle reveals company vision

A statement from the operator outlined plans for a “concerted drive into new global markets, backed by roll-out plans for cutting-edge new products”.

The expertise provided by the new ownership is also expected to drive expansion into regulated markets, including Asia, along with “significant upscaling” of IT infrastructure.

Pinnacle CEO Paris Smith said: “I am extremely excited about working with our new major shareholder to realise a shared vision for Pinnacle Sports, which includes significant product enhancement and expansion into regulated territories.

“Though this deal denotes an important change for Pinnacle Sports, our customers should rest assured that the fundamental principles that make the brand so unique will not be compromised.”

It was revealed earlier this month that a controlling stake in Pinnacle had been sold to an anonymous investor.

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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