Home

Scientific Games unveils FireKeepers Play4Fun Network

Provider Scientific Games has launched its Play4Fun Network social gaming platform with FireKeepers Casino Hotel in Michigan.

Updated on 28 May 2015

Gareth Bracken

Journalist

The platform is anchored by casino content from the Williams game development studio wrapped in social casino features, with casino games from Bally and Shuffle Master expected to launch this summer for players on the FireKeepers Play4Fun Network.

The launch of the platform combines with the previously launched SG Universe Mobile Concierge.

Scientific Games vice president commercial, interactive, Bob Hays said: “Play4Fun Network gives both current and future players in the FireKeepers database the opportunity to enjoy compelling casino games online and through their personal mobile devices, all under the casino’s brand, while giving the marketing team at FireKeepers cutting edge mobile marketing capabilities with which to engage their online player community.”

Stay updated with GI

Follow Gambling Insider for independent news, analysis and industry expertise.

Add as a preferred source on Google

Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

Visit Profile

Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.