Scientific Games real-money game content launching on William Hill’s new Macau theme tab

The strategy is the first of it’s kind for Scientific Games and the tab is a progressive evolution in themed content, moving beyond more traditional themes such as Vegas-style games in order to engage a growing, niche player base. It will launch featuring four titles from SG Interactive’s portfolio – the broadest and deepest library of player favorite content from the Bally, Barcrest, Shuffle Master and Williams game development studios – with plans to continue adding multiple titles in the near future. Content will include proven Asian land-based performers such as Diamond Eternity, Dancing Drums and 5 Treasures.

Nick Gabriel for William Hill said, “We’re excited to provide our players with a Macau tab as another focused destination for engaging with our best-in-class gaming experiences. With the inclusion of online real money game content from SG Interactive, alongside our own-IP content, we are confident we’re providing our players with access to a robust library of content that is particularly relevant to the theme and designed to entertain.”

Bob Hays, Vice President, Commercial, Interactive at Scientific Games, said, “We recognize that large partner relationships around our intellectual property are a big growth opportunity. SG Interactive is thrilled to be providing William Hill with proven content for the new Macau tab. With titles that are built on a variety of game engines providing enhanced features, players can expect an exciting ride.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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