SBTech to steal the show at ICE

SBTech’s celebrated live betting platform will be featured at the firm’s stand complete with new cutting-edge cash out and streaming functionality. The firm also has been awarded a coveted UK supplier licence and is primed for unprecedented success in 2016.

The revolutionary Chameleon360 iGaming platform will also be one of the stars of the show, alongside the company’s new mobile gaming product SBTech Touch, and the best-in-class online sportsbook boasting live streaming, in-play, and cash out facilities.

SBTech CEO, Itai Zak, said: “We had a record breaking 2015 and are poised to continue pushing product innovation even further in the coming months. We’ve also ensured Chameleon360 has the very best casino content including Evolution’s fantastic live dealer product.

“Among the many products on display, we are particularly excited about the advantages of our in-play betting product, live steaming, and the cash out functionality that SBTech Touch boasts.”

SBTech Touch is a fully-customisable mobile betting product compatible with all iOS and Android devices thanks to its HTML5 and native apps, featuring a single sign-in and seamless wallet system that optimises customer journeys. Customers will relish the progressive live streaming and betting on 250,000 events a year, as well as the ability to change their betting strategy with the company’s state-of-the-art Cashout feature which can act as a stop loss for potential losing bets.

Chameleon360 provides operators with complete control of multiple gaming products from more than 20 leading content providers among which: Microgaming, Net Entertainment, Playtech, Evolution and more and verticals via a single console management system. It also includes an extensive payment gateway system that integrates the top payment methods across all jurisdictions, a sophisticated content management system, and powerful reporting and CRM tools for online, mobile, and retail brands.

SBTech will be exhibiting on stand S3-110, where they will be joined by five-time World Heavyweight Champion Evander Holyfield.

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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