NetEnt partners with Guns N’ Roses to launch biggest game production yet

NetEnt, the leading digital casino entertainment company, have struck a chord with legendary rock band Guns N’ Roses to launch their biggest branded game ever - and the band’s first ever slot release.

Guns N’ Roses are one of the most successful rock bands in history, with over 100 million albums sold worldwide, and NetEnt’s new branded game will put players right on the front row for an epic musical experience.

The spectacular rock slot has involved a production team almost twice as large as any previous game development. NetEnt has invested heavily not only to capture the spirit of the brand but also into the technical architecture to showcase the very best HTML 5 productions online.

Featuring stunning rock music and iconic riffs, their expert designers and developers have painstakingly created the Guns N’ Roses experience using five unforgettable tracks including “Welcome to the Jungle,” “Sweet Child O’ Mine,” “Paradise City,” “November Rain” and “Chinese Democracy.”

Simon Hammon, Chief Product Officer of NetEnt, comments: “Guns N’ Roses are huge and iconic and it’s great to launch with one of the most legendary rock bands in history. We’ve honored them with our most ambitious ever and NetEnt can’t wait for players to have a chance to enjoy the musical game experience.”

The game allows players to set the soundtrack as they experience features such as Encore Free Spins, Legend Spins, Solo Multiplier, “Appetite for Destruction Wild” and a Crowd Pleaser bonus game.

The 20-line slot draws on the unmistakable sound of the band, who have claimed seven platinum-selling albums, and will be launched simultaneously to mobile and desktop for the Europe market on January 21st

The ground-breaking release is NetEnt’s first ever game to be delivered using WebGI and Pixie, a second-generation rendering engine that enables vibrant animations in HTML5. To top things off, NetEnt uses its unique in-house audio engine to match animations on beats to music, creating a blend of visual and audio wonders.

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Gareth Bracken
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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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