Leicester Tiger launch mobile app to enhance fan experience in collaboration with LeoVegas
Aviva Premiership rugby team Leicester Tigers, in conjunction with online betting company LeoVegas, announced the launch of a new mobile app.
As part of the club’s investment in the digital world, this innovative mobile platform will offer fans access to the latest team news, stats, features and post-game highlights.
Designed in Tigers’ world-famous green, white and red colours, this app is the latest addition to the 10-time English champions’ digital offering for fans, and follows the launch last month of the club’s new look website LeicesterTigers.com.
LeoVegas has informed that the app will use Opta rugby statistics keeping supporters up to date with all the latest on matchday.
This launch comes after the #TigerHunt campaign which encouraged supporters to share their photos in Tigers colours by uploading and sharing their photos with Tigers. They can also share pictures on Welford Road matchdays to be used on the big screens and there is also a hidden feature within the app for fans to discover.
Chris Rose, head of brand at Leicester Tigers, said: “We had great feedback on the new website and so we’re eager to see what fans will think of the Tigers app.
“With such a huge following around the globe, it’s important that we can reach all our fans and with the app’s smart and immersive platform we hope fans will enjoy its features for seasons to come.
“A big thank you to LeoVegas.com whose support has been unprecedented in updating the app. We’re encouraging fans to get involved as much as possible by sharing their photos of themselves with friends and family on matchday, so we can’t wait to see the response when we kick off the season on September 3.”
Picture credit:LeicesterTigers
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