Relax Gaming enters landmark partnership with Svenska Spel

Relax Gaming, igaming aggregator and supplier of unique content, has landed a major deal to launch its extensive portfolio of casino games with Svenska Spel.

The supplier’s in-house developed content is set to launch on the Swedish state-owned operator’s online casino platform, cementing Relax’s footprint in core Scandavian markets and widening distribution of its best-performing titles such as Snake Arena, Money Train and Hellcatraz.

Svenska Spel will also gain access to Relax’s vast library of aggregated content from its Silver Bullet and Powered By studio partner network, including popular games from names such as Kalamba Games and Fantasma Games.

The partnership with Sweden’s leading lottery, betting and casino operator adds yet another top-tier Scandinavian gaming company to Relax’s client base, joining major brands such as Kindred and Veikkaus.

Daniel Eskola, Relax Gaming CCO, said: “Teaming up with Svenska Spel presents huge opportunity for growth in the Scandinavian region and underlines the appeal of our offering with the industry’s most established operators.

“This partnership is a milestone in Relax’s business journey, and we look forward to collaborating closely with the operator to provide quality content that has proven popularity amongst its vast customers base.”

Niklas Örtbrant, Head of Online Casino at Svenska Spel, said: “Relax Gaming’s reputation for speed, flexibility and business simplicity had attracted us to the supplier some time ago, so we are excited to be gaining access to the diverse range of casino games available through its platform. 

“Both Relax’s proprietary and aggregated portfolios contain must-have online slot titles that we expect will be a big hit with our players and help us meet the growing demand for innovative interactive content.”

This year Relax Gaming is celebrating its 10th anniversary, marking a decade of service to the industry’s leading online casinos. The company supplies its partners with a growing library of over 1000 proprietary and third-party studio games through a quick, simple integration.

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Owain Flanders
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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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