Betgames, the unique live dealer and betting games supplier, is ready to unleash the industry's most advanced lotto experience. Re-designed and rebuilt, Betgames' Lucky Lottery studios now boast a cutting-edge look and feel and along with new features, technical advances and improved security, comes together to offer a superior player experience, strategically positioning the entire lotto portfolio to be front and centre in the supplier's growth ambitions in key new markets with leading operators.
"Choosing to relaunch and revamp certain games across our portfolio is a clear part of our new three-year strategy," said Betgames's CEO Andreas Koeberl.
The three games which make up BetGames' core offering have all had respective facelifts and improvements with Lucky 5, 6 and 7 receiving new backdrops, graphical balls on selection and full HD video quality. Lucky 7 has benefited from a further change, with a new machine being used.
"If you're changing your flagship product, it is imperative that you get it absolutely perfect, so bringing in the latest and most technically advanced hardware was a no-brainer for us. The aim is to replicate the success Emerald has already had with Lucky 5, which was a development that was warmly welcomed by our players," said Koeberl.
The tech change has the added benefit of future-proofing the product as it offers the ability to run the game without a physical presenter in the studio if necessary. "In line with future launches we have lined up, Emerald will prove key to enabling us to scale our entrance into new markets as it provides a whole new area of value-added compliance that will make us very popular with regulators."
The introduction of additional cameras in-studio, which can be used by the end-user or remote auditor is a feature that increases the integrity of the operation, adding real-time security with views that cover all angles of the production area.
"This firmly puts players in the driving seat," said Koeberl. "The UI is another huge driver, requiring low data levels, which is perfect for emerging markets, as well as a wide variety of betting options with different risk levels.
Quite simply, it is the full lottery experience rather than an instant betting product and were confident that it will delight our legions of existing players and draw in a new generation of fans."