AFFTER Reigns Supreme at iGB Affiliate LDN 2024, Surpassing Industry Leaders

Year after year, the iGaming sphere becomes more dynamic, competitive, and saturated with new players. Proof of this can be seen in the recently concluded iGB Affiliate London 2024, where more than 200 exhibitors and a whopping 6,500 participants were in attendance.

The conference served as ground zero for innovation, strategy, and networking-a pivotal hub for individuals serious about cementing their stature within the iGaming affiliate industry.

In an event like this, being seen is only half the battle.

AFFTER, known for its seasoned team with extensive market experience, asserted its presence with an ample collection of gambling and betting programs. Catering to markets in Eastern Europe, as well as tier 1 and tier 2 countries, AFFTER demonstrated how an invite-only model not only elevates the quality of business partnerships but also aligns with the dynamic, competitive nature of the industry.

To attract the attention of participants and keep them engaged, the company used innovative tactics, effectively standing out among the professional audience.

Decoding Affiliate Needs

The first tactic is to focus on what affiliates genuinely need.

AFFTER, with its in-house platform, offers real-time statistics, optimization features, comprehensive reporting, and robust data security-exactly what the affiliate marketer needs for effective campaign management.

To top that off, having well-known gambling and betting products with high conversion rates and localization is vital. AFFTER is also keen on developing new markets, so if there is a demand for iGaming in new geos, the team promises to work on releasing products for such locations.

Standing Out Among Competitors

The question then arises-how do you distinguish yourself amongst hundreds of booths?

The answer lies in creative and engaging promotional activities. Drawing on AFFTER's exclusive partnership with Parimatch, the presence of Chelsea legend Gary Cahill was not just a crowd-puller but a brilliant stroke of marketing genius.

This event not only drew an audience of approximately 100 people at its peak but also caught the attention of specialized media outlets, further amplifying its impact.

Such initiatives underscored the brand's commitment to offering value and unique experiences. For affiliates, especially those in the betting sector, these partnerships resonate deeply, blending professional interests with personal passions and strengthening their connection with the affiliate program.

Magnetizing Your Audience

Despite having the tools, the tech, and the partnerships, the initial challenge remains-how to let participants know you'll be at the event and what exciting opportunities are in store for them.

A multi-channel promotional onslaught, spanning social media, SEO-driven blog content, and targeted PPC campaigns, ensures your message reaches the far corners of your community.

The magic lies in broadcasting your presence and creating anticipation that makes your booth a must-visit destination at events like the iGB London 2024. And that's precisely what AFFTER did.

A Strategy in Action

From the rousing success of AFFTER at iGB London 2024, one takeaway stands clear-strategy is nothing without the actions that bring it to life, and understanding this is crucial for any brand aiming to leave an indelible mark in the fast-paced world of affiliate marketing.

AFFTER Marketing Director, Kristina, states, "In the dynamic field of affiliate marketing, competition escalates annually, and gambling products multiply. Yet, our target audience remains singular: quality traffic and robust affiliate teams are gold. Crafting Affter, we strategically considered competitiveness and aimed to give more to the affiliate marketing community. The conference served as a fantastic promotional activity where we not only showcased achievements and growth plans in new regions, providing affiliates exclusive choices in offers as promised at the release, but also literally put affiliates in the spotlight at our stand zone and offered a truly exclusive experience - the opportunity to integrate with Chelsea FC legend Gary Cahill."

Discover how AFFTER transformed an ordinary conference into an unforgettable event brimming with exclusive opportunities. Catch the complete video recap of the conference here:


Affter is a new luxury, invite-only betting and gambling affiliate program with an exclusive in-house offer - Parimatch.

Affter's professional team is one-of-a-kind reseller of recently introduced iGaming offers to the market, serving various GEO's and providing flexible payment models. Their user-friendly platform supports popular payment methods, ensuring a seamless experience for affiliates. Affter has in-house media buying, exclusive community access, and focuses on delivering an exclusive service to their partners.

Here are a few reasons why you should consider the affiliate program:

  • Various iGaming offers available only through Affter program.
  • Wide range of GEO: Latam, Tier2 EU, CIS, South Asia
  • Different payment models: CPA, RevShare (with 25% by default and up to 45%), Hybrid (CPA + RS).
  • Proprietary user-friendly platform.
  • Support for popular payment methods: cryptocurrency (Bitcoin) and bank cards, with minimum cashout amount from USD 100.
  • In-house media buying.
  • Bonuses for trusted teams.

Products & Services:
  1. 60+ iGaming Offers. An exclusive offer: Parimatch (Peru, Canada, Kazakhstan). Exclusive private gambling offer for Brazil, Kazakhstan.
  2. iGaming Traffic from different HQ traffic sources - in-house media buying, affiliates.

Company Types:
- Affiliate
- Operator

Gaming types:
- Affiliate
- Betting
- Casino
- Sports betting

Premium+ Connections
Premium Connections
Executive Profiles
Galaxy Gaming
Churchill Downs Incorporated