Affiliate Programs are undoubtedly a cornerstone of the gaming industry, providing top-tier services to operators that wish to expand their reach and market influence through new and innovative means. What is an affiliate program though? And how have these brands worked to perfect the Affiliate playbook and feature on our esteemed list? For the uninitiated, an Affiliate program is a partnership between a web-based merchant and a website owner, the merchant rewards the owner for revenue gained via any links placed on the owner’s website. Those featured on this shortlist represent the best that the world of affiliate programs has to offer, from last year’s winners bet365, to exciting new nominees such as Gaming1, these companies are showing the industry how an affiliate program should be done. With that in mind, here is our exciting, competitive, and esteemed shortlist for the Affiliate Program of the Year Award.
First up is bet365 affiliates, which re-branded to bet365 Partners this year to show the business’s continued commitment to the global digital marketing channel. Continued focus on enhancing communication, creatives, tracking, and data is at the forefront for both new and existing partners. The company’s global awareness has increased even further - adding two new country licenses in Germany and Russia. This has supported the channel in driving high double-digit growth in new customers year on year. Bet365 Affiliates came out victorious at last year’s prestigious awards, impressing the judging panel with its excellent offering.
Following on is N1 Partners. With over 4,000 affiliate partners, $5m in prizes, over two million registered players and over 10,000 games, N1 Partners Group aims to provide high-quality casino and betting products that aim to meet the needs and expectations of players. The group comprises: N1 Casino, N1 Bet, Slot Hunter, Fight Club, Joo Casino, Dasist Casino, and, of course, the N1 Partners affiliate program.
The PlayAttack affiliate program (& the brands represented by it) acquired the ONJN Gambling license that allows it to promote its products to Romanian players and is another impressive nominee for the Affiliate Program of the Year Award. PlayAttack is consistently working on improving its in-house built affiliate platform, taking feedback of affiliates into account and creating a user-friendly, intuitive tracking platform. It also organised various contests for its affiliates to reward the most active ones for the traffic they bring to PlayAttack brands.
Campeón Affiliates is our next esteemed nominee, offering an innovative platform that places the company among the best in the affiliate space. Having launched its first Japanese brand this year, Supacasi, Campeón has enjoyed strong growth in 2021. Together with some of its most valued partners, the operator celebrated its growth of the past four years at the launch of Suapcasi. Campeón has reached a network of over 2,000 affiliates since first starting its affiliate program in 2018, while a total of €14.3m ($16.6m) has been paid in commission.
Not to be outdone, Interwetten Affiliates is a stalwart in the German market and also a growing favorite of partners everywhere having expanded into other continents in recent years. Interwetten offers up to 35% share of the net profit of all its products, promising fast and reliable payouts. Interwetten also prides itself on dedicated affiliate support, as well as detailed real-time statistics. Undoubtedly, this ever-growing company will be on to keep your eyes on when the Affiliate Program of the Year is announced.
A nominee that appeared on last year’s hotly contested shortlist, 1xBet Affiliates is well-deserving of its second nomination in as many years. 1xPartners is now available in 39 languages and in numerous countries across four continents. Its affiliate partners value the easy-to-use interface and straightforward registration process of 1xPartners; there’s no need to provide reams of information, and the whole process takes just two or three minutes. Gaming1’s state-of-the-art affiliate program this year onboarded operators such as JOABET, further strengthening its position within the French market and making the company an exciting contender for the Affiliate Program of the Year Award. The affiliate program offers flexible and modular reward plans, round-the-clock customer support, and an advanced omni-channel marketing tool. Promising a dedicated and professional team, Gaming 1 works to provide its partners with top-notch marketing tools and exciting player promotions aimed at helping increase conversion rates.
Boosting its brand awareness by signing sponsorship deals in the Premier League, South Africa-based Hollywoodbets offers a strong affiliate program and is more than deserving of its place on this year’s hotly contested shortlist. Alongside CPA and hybrid deals, the brand will also give additional revenue to ‘sub affiliates’ every time an affiliate introduces someone else to the business. These innovative ideas place Hollywoodbets as a leader in the affiliate space and an important member of this shortlist.
Kaizen Gaming is our penultimate nominee, a prolific program that offers top-of-the-range affiliate content to Working with over 3,000 affiliates in 6 markets, Kaizen Gaming’s affiliate program has been a substantial contributor to the number of acquisitions and revenue for Stoiximan and Betano since 2012. Sponsoring some of the biggest football clubs in the world and advertising across all verticals we have been working with all the biggest affiliates in the industry for years.
Last but by no means least is Affmore whose casino gamification and reward system offers great conversion, retention and high player lifetime values. That means more commission for its affiliates, with brand new software tools enabling high conversion and customer retention. Affmore’s affiliate program is designed to be clear, agile and concentrate strictly on essential information.
There you have it, our shortlist of the very best affiliate programs available across Europe, Africa, Asia, and the rest of the world. Be it previous winners, or exciting and cutting edge new entries into the space, the shortlist for Affiliate Program of the Year is full to the brim with the best solutions, technologies, and innovations to push gaming forward.
The Affiliate Program of the year is sponsored by Stakelogic.
With over 130 games live and with more than 500 online casinos, Stakelogic has become one of the world’s leading online games suppliers. The Stakelogic brand name has become a marker for quality and innovation. Time and time again Stakelogic surprises its players with games that are new and different.
