19 January, 2024

Affiliate Program of the Year 

We present to you the 2024 Shortlist for the Affiliate Program of the Year award, sponsored by SOFTSWISS. 

Campeón Affiliates: Campeón Affiliates proudly represents sixteen global brands targeting the EMEA region. Innovations like 'Campeón Affiliates Direct' resulted in a 65% increase in FTDs, while the company’s commitment to trust and growth is reflected in a 46% rise in affiliates. Key metrics include: 56% increase in registrations and a 65% surge in FTDs, underscoring the program's success. Campeón Affiliates’ strategic initiatives, such as niche partnerships and customised commissions, further solidify its position. 

V.Partners: V.Partners provides flexible cooperation options, including Revenue Share, CPA and Hybrid. In 2023, V.Partners experienced remarkable growth: Verde Casino launched in March and started accepting betting traffic, which saw a 127% overall growth, with Portugal leading at 128%. Later on, in September, Hit'N'Spin Casino launched and is already delivering promising results. Other highlights include: traffic surged by an astounding 212%, conversion rates improved by 4.3% in registration-to-deposit and repeat rates increased by 17%.  

PIN-UP Partners: PIN-UP Partners is the affiliate program and direct advertiser of the PIN-UP Casino and PIN-UP Bet brands. From 2016 the company has been growing and developing its proprietary brand and has been helping thousands of affiliates to monetise their traffic with the assistance of a highly professional team and a variety of affiliate tools available. The programme offers affiliates CPA, up to 50% revshare and hybrid deals. 

Betsson Group Affiliates: BGA is the exclusive program which gives affiliates the opportunity to promote a number of trusted brands in various markets. Including Betsson, Betsafe, NordicBet, CasinoEuro to name a few. With commission rates up to 40%, it offers one of the most competitive rates in the industry, over a wide range of reward plans such as CPA and Hybrid Deals. In 2023 BGA experienced a sustained and encouraging trend of growth in its established markets. Recently BGA added a chat support widget on its site to ensure affiliates connect quicker to affiliate support coordinators. 

bet365 Partners: bet365 Partners delivered huge volume in 2022/23 with over 3.2 million depositors joining the programme. Globally, total net revenue rose by £340 million (up 57.37% YOY) with affiliate-referred existing customers, measured via logins, up to 32 million. 345 programme applications reached the company’s high standards and were approved, in a period that saw a 38% increase in applications, 10% increase in approvals and 223% growth in USA approved accounts. 

Mate Affiliates: Mate Affiliates offers one of the best commission structures in the industry and focuses on mutually beneficial partnerships. Some of its affiliate partners can get up to 60% in revenue share. Highlights for Mate Affiliates from the past 12 months include: an influx of over 2,500 active partners and a substantial increase in unique player clicks; 2 new licences by ONJN and SGA for the Romanian and Swedish markets respectively; 1 new brand launched (QuickWin).  

MioMedia: During the last 12 months affiliate program MioMedia achieved impressive growth: FTDs surged by 190%, deposits by 76% and marketing costs by 147%. Success was largely due to transparent terms and captivating brands, such as MyEmpire, Neon54, and Slotspalace, known for their engaging gamification and design. Offering flexible partnership models, MioMedia provides comprehensive analytics through the ReferOn system. It plans to continue its growth and launch a new gamified sportsbook brand for the entire affiliate network soon. 

Boomerang Partners: Boomerang's affiliate program has achieved remarkable growth with its popular casino and betting products, along with appealing partner terms. Payouts accelerated from €30m in 2022 to the same amount just for September 2023, demonstrating intense growth and momentum. High conversion rates, driven by tailored affiliate strategies, have been key. Quick affiliate integration and advanced analytics equip partners to capitalise on market trends for strong, ongoing earnings. 

1win Partners: 1win Partners offers high and stable RevShare deals, individual CPA terms, and a product with high click2reg and reg2dep conversion on any traffic source. In the last year within the EMEA region, the 1win Partners network soared to 335,000 partners, adding 180,000 new partners. Its monthly FTDs surged by 70%, and deposit volumes rocketed by 120%, reflecting 1win Partners’ focus on sustained partner relations and strategic growth. 

GG.BET Affiliates: In 2023, GG.BET Affiliates continued its active expansion in existing markets, qualitatively and quantitatively increasing its presence in 150 locales. The program increased the overall number of partners by 21%. Moreover, the total amount of deposits in 2023 exceeded the previous year by 32%, and the overall annual Net Gaming Revenue increased by 27%. Scaling casino campaigns in Austria led to a 15% increase in NGR for this geolocation alone. 

The Affiliate Program of the Year category is sponsored by SOFTSWISS. 

SOFTSWISS is a global technology company offering a comprehensive product ecosystem for iGaming. Driven by a commitment to client success, SOFTSWISS facilitates the launch or enhancement of iGaming businesses with top-notch solutions, including the Online Casino Platform, the Game Aggregator, the Crypto Casino Solution, Managed Services, Affilka, Sportsbook, and the Jackpot Aggregator. The 1,700-member expert team, located across Malta, Poland, Georgia, and Belarus, brings over a decade of cryptocurrency expertise to the gambling industry. With a focus on continual innovation, the company consistently refines its product portfolio and elevates service quality.