Operator Marathonbet has been announced as the official global betting partner of Barclays Premier League football club Manchester United, excluding China and the US.
The partnership is a multi-year agreement and will give Marathonbet access to exclusive content and branding across the club’s digital platforms.
United group managing director Richard Arnold said: "Marathonbet already operates in over 20 languages and understands the importance we put on operating on a global scale. Through our partnership, we hope to bring to fans exclusive content, access to bespoke player and legend interviews as well as competitive betting odds.”
Stan Reoutt, Marathonbet CEO, said: “Recently, Marathonbet has made great strides towards being at the forefront of football betting and this partnership cements our aims as a brand.
“Manchester United is one of the most recognisable names in the world, let alone in world football and this announcement is a clear marker of our global plans for Marathonbet. We can’t wait to get to work with the club and their great fans.”
The Old Trafford club launched social games in partnership with developer Karma Games earlier this year, including Manchester United Social Poker and Manchester United Social Roulette, and the Bwin Manchester United Casino app launched in March.
Marathonbet became the main team sponsor of then Premier League club Fulham in 2013.