BetitRight’s in-play product has entered the second year of providing its service to bookmaker Betfred.

During the last year, data taken from operators and organisations has revealed that over 24% of sports gamblers who engaged with the in-play content have added to their bet-slip.

On top of that, it also showed a 450% increase in usage of the product by customers between launch and the end of the football season.

Because of BetitRight’s in-play product, predictive models, live event fees and bookmaker price feeds are brought together in an attempt to create engaging in-play bet prompts on all the headline fixtures.

Thanks to the product’s analytical capability, customers of Betfred can take advantage of certain insight into data, which helps them “bet better” on Europe’s top competitions (including English Premier League, Spanish La Liga, Italy Serie A, French Ligue 1, Germany Bundesliga and many others).

The bookmaker was able to introduce the in-play service for more than 50 football markets, with 10-25 prompts generated for each match “only of the most interesting, engaging and relevant content”.

Henry Newman, Sporting Risk Co-Founder, said: “We’re delighted with the feedback we’re getting on the product from our partners and will build on these solid foundations in 2022 by improving the existing product. On top of this, we are building new products, to help all who engage with our in-play offerings, bet better.”

BetitRight is presently working on additional in-play products that aim to help more bettors “bet better."