Published
OnlineSports BettingIndustry

BetitRight’s in-play product enters second year of collaboration with Betfred

BetitRight’s in-play product has entered the second year of providing its service to bookmaker Betfred.

BETITRIGHT 2021

During the last year, data taken from operators and organisations has revealed that over 24% of sports gamblers who engaged with the in-play content have added to their bet-slip.

On top of that, it also showed a 450% increase in usage of the product by customers between launch and the end of the football season.

Because of BetitRight’s in-play product, predictive models, live event fees and bookmaker price feeds are brought together in an attempt to create engaging in-play bet prompts on all the headline fixtures.

Thanks to the product’s analytical capability, customers of Betfred can take advantage of certain insight into data, which helps them “bet better” on Europe’s top competitions (including English Premier League, Spanish La Liga, Italy Serie A, French Ligue 1, Germany Bundesliga and many others).

The bookmaker was able to introduce the in-play service for more than 50 football markets, with 10-25 prompts generated for each match “only of the most interesting, engaging and relevant content”.

Henry Newman, Sporting Risk Co-Founder, said: “We’re delighted with the feedback we’re getting on the product from our partners and will build on these solid foundations in 2022 by improving the existing product. On top of this, we are building new products, to help all who engage with our in-play offerings, bet better.”

BetitRight is presently working on additional in-play products that aim to help more bettors “bet better."

Premium+ Connections
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

RISK

 
 
Premium

Digitain

 
Premium

Sport Generate

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Imagine Live

 
Premium

Galaxsys

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...