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BtoBet adds new payment solution to platform

BtoBet has expanded its payment options by integrating Worldline’s PaymentIQ product into its sportsbook platform.

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Both parties have put pen to paper on an agreement that will see the French company provide BtoBet with its proprietary payment solution.

Billed by Worldline as “flexible and intelligent”, the Aspire Global-owned supplier is hoping PaymentIQ can bolster its appeal to prospective clients.

According to BtoBet, the solution will give customers more choice when making deposits, as well as simplifying transfers and payments. All major credit cards and e-wallets are accepted by PaymentIQ, and it allows for automated bank transfers and mobile payments.

BtoBet also touted this product’s advantages for operators. The supplier asserted that PaymentIQ can reduce time-to-market, permit an increased acceptance rate and improve fraud detection.

“PaymentIQ’s integration marks another step in delivering a cutting-edge sportsbook experience to our partners, allowing them to provide a stimulating and laminar experience under all aspects of the betting journey to their players,” remarked BtoBet’s Chief Marketing Officer Sabrina Soldà.

“I am positive that through this partnership we will be able to further bridge the gaps that still characterise transactional processes in the iGaming industry.”

Likewise, Per Sundell, Business Development Manager at Worldline, commented: “We are delighted and proud to have the opportunity to assist BtoBet and their partners with their payments through our platform, PaymentIQ.

“We very much look forward to working together with BtoBet and their partners, streamlining their payment flows and growing together.”

This news comes after BtoBet brought its sportsbook platform to Poland via a deal with operator BestBet24.

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