The incoming CEO will focus on revamping user experience, negotiating strategic alliances and increasing the subsidiary’s revenue.
To this end, Intema cited Root’s experience in the games and media space, calling him a “strong leader” who is “always quick to build talented teams that help create and produce engaging content and platforms”.
Root replaces Evan Ryer, who Intema said “stepped down to pursue his professional goals.” Ryer welcomed his replacement on board, saying: “I am incredibly excited to have Ty take over the reins as HypeX’s new CEO.
“Ty brings to the table a long list of skills and veteran expertise that will enable Intema to propel HypeX into an entirely new league within the esports tournament space.
“This marks a new era in Intema’s path to greatness and I’m super excited to see what’s to come in 2022, it’s going to be big, I’m sure of it.”
A Canadian corporation, Intema has eyed expansion in domestic jurisdictions, as well as overseas markets, in recent months.
Livestream Esports Limited, a wholly owned subsidiary of Intema, was granted an Isle of Man online gambling licence in December.
This was preceded by Intema’s application to the Alcohol and Gaming Commission of Ontario in November to become a fully registered operator of online gaming and sports betting in Canada’s most populous province.
Commenting on Root’s appointment, Intema President and Chief Exec Laurent Benezra said: “Ty has extensive experience in all the areas we’re looking at to grow HypeX.gg’s business, including strong team management, content strategy and production and partnership-building.”
