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Spotlight Sports Group and Svenska Spel launch Winter Olympics content

Affiliate Spotlight Sports Group has announced plans to build, host and manage a Swedish language interactive Winter Olympics microsite for Svenska Spel.

SvenskaxSSG website 2022

As the official sponsor of the Swedish Winter Olympic team, Svenska Spel will use the microsite as a destination for players to stay up to date with the team’s performances.

The site will be home to a full event guide and calendar, linked to key betting markets to keep customers updated with the day’s sporting events.

As per the agreement, the project will be delivered in Swedish, with a native independent betting analysis covering all sports across the 16 days of action.

Spotlight Sports Group Account Director James Fitzpatrick said: “We’re delighted to be bringing Winter Olympics coverage to Svenska Spel customers. The depth of betting editorial means we can provide insight, analysis and betting angles throughout the games, and bring customers beyond the odds.

“Delivering in Swedish, Svenska Spel can use the microsite to activate their sponsorship of the Swedish Winter Olympics team and create a content destination for their customers.”

Dan Korhonen, Svenska Spel Head of Sports Betting Product, added: “Working with Spotlight Sports Group is an exciting time for us and our customers. The Winter Olympics presents an opportunity to engage our customers across multiple events throughout two weeks of sports.

“The tech, insight and editorial from the Spotlight Sports Group team, delivered in our localised language will offer our customers an exciting user experience for such a big event.’’

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