The partnership, initiated in 2020, now sees the regional operator launching its first-ever branded slot game via Branded Megaways.
Branded Megaways provides operators the chance to alter or personalise design aspects of a slot game; this includes incorporating their own logo or colour scheme. As such, Loto-Québec has been allowed to add its own personality, character and voice to the game that many will instantly recognise as a Megaways title. By combining standard Megaways features and modifying the customisable elements such as font, symbols and the logo, a game was achieved that will be easily identified as the Loto-Québec brand.
Rory Kimber, Account Management and Marketing Director at 1X2 Network, said: “Branded Megaways slots offer an experience like no other and it is great to see that the people of Quebec can now experience the edge of your seat thrills they provide combined with Loto-Québec’s brand.
"We have a long and well-established relationship with Loto-Québec and the launch of its first branded slot via Branded Megaways really takes this to the next level.”
Stéphane Martel, Head of Products and Innovation at Loto-Québec, commented: “By working with 1X2 Network and leveraging its Branded Megaways concept, we have been able to launch a truly unique slot for our players. Our Branded Megaways™ slot is a great addition to our growing online casino game portfolio.”
